Social Branding: Building Your Brand and Cause on Social Networks

There are so many social media platforms that it can be overwhelming where to start and how to begin to create content and awareness with online networks.  You also want to build consistency across the many platforms so people connect with your program(s) and your mission. In this hands-on workshop, we will share best practices to build multi-platform campaigns for your program and to connect with followers and supporters through social media. Learn key strategies to get your staff, volunteers and stakeholders not only connecting with your mission but helping you build your social media presence.

• Develop an understanding of the benefits of different platforms for different purposes and how to determine which platform is right for your work, organization, and strategy.
• Create actual items and content that you could share on social media during and immediately after the session
• Receive on the spot feedback and information on your strategy, ideas and creations to assure you understand and can apply the concepts in real time.